A lot of television and films are dictated by the experience of the directors, producers, editors, writers, etc. A tool that could be hugely valuable to the entertainment industry is a data analytics platform that collects and analyzes data on the performance of shows and movies. Executives in the industry can use this data to vastly improve their productions.
However, one issue with this platform is that the entertainment industry is inherently creative. Therefore, a lot of value is derived from having very original shows and movies. A data analytics platform would have trouble with the creative side of entertainment. What do you guys think?